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What are you making, who is it for, and what would make it a success.

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What makes a good brief
What it is
A new site, a store, a brand, or something already live that needs work.
Who it is for
Your customers, where they are, and the languages they read.
What you have
A logo, photos, texts, an old site, a shop system, logins.
What success looks like
More bookings, more sales, fewer phone calls, a launch date.
What you like
Two or three sites you like, and why.

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