Logos, visual systems and brand books that hold up everywhere.
For businesses opening their doors, and for houses that outgrew their mark.
Plan a brand with us01
We opened in 2004 and our mark still looks like 2004.
02
Our name looks different on the sign, the bill and online.
03
The only logo file we have is a blurry picture.
A mark, the system around it and the book that keeps it, drawn once and tested on everything it will touch.
01 Logo
The mark itself. Drawn on a grid, tested at sixteen pixels and at the size of a shopfront, and delivered for print and for screen.
Drawn in Illustrator
How many routes do we see?
Three, far enough apart to be a real choice. You pick one and we refine it with you.
02 Identity
The system around it. Colour, type, a pattern and a layout grid, so a menu, a bag and a post read as one house.
Systems and templates in Figma
Can our team make new posts themselves?
Yes. The templates are set up so the system holds when someone else fills them.
03 Brand book
The book that keeps it. Every rule written down with its reason, so the next printer, developer or new hire gets it right without calling us.
Applications shown in Photoshop
Which files do we get?
Vector files for print, SVG and PNG for screens and the book as a PDF, in one folder in your name.
Discover
You bring the files you have and an hour of answers.
Define
You choose one route.
Design
Three routes, then one route, refined, then on your first things.
You see it on your own sign, menu and posts.
Land
You get the book and every file.
Brand book and files
This page is set in Epilogue and Hanken Grotesk, on ink #121114 and paper #F3F1EC, with one red, #F9423A.
The red full stop at the end of every headline you read is the mark of our own identity, The Landing. It holds on every page of this site, at every size you see it.
That is the service.
Our own identity, in our work
Impact Studio, Tirana.
Who owns the mark when we finish?
You do. The files, the rights to the design and the type licences you need pass to your business when the work is paid, written into our agreement.
Can you keep the mark we already have?
Often, yes. Some houses need a new mark, most need the old one redrawn and a system built around it. We tell you which after discovery, and why.
Will it work in Albanian, English and German?
We test every typeface with ë, ç, ä, ö, ü and ß before we choose it, and set the book's examples in each language you use.
Do you name businesses too?
When a name stands in the way, naming can join discovery. Tell us in the planner.
Can the mark move?
Yes, when your brand lives on screens. A motion version is drawn with the mark and written into the book.
What happens after the book?
It stays yours. When you need a new sign, a site or a store, the system is already there, and so are we.
Often with Websites, and with E-commerce.
Pick what we are landing.
We reply within one working day, in English, Albanian or German.
A website, a new brand, a store or a campaign. Tell us what you are working on and we will take it from there.
